Setting Goals for PPC Optimization
The most important aspect of PPC optimization is to set goals. Knowing the objective of each campaign helps to achieve those pragmatic goals.
Campaign optimization has to be according to our goals. Ideally, we would like to have high sales at low ACoS. But in reality, only some percentage of campaigns fall under this category. Many factors are affecting this.
Some campaigns are for mining target products and keywords. We can expect those campaigns to maintain good ACoS and ranking.
Campaigns can have high sales with high ACoS. This could easily kill our profit margins. In AMZ PPC GURU, we can optimize these kinds of campaigns.
Although campaigns can have reasonable sales with low ACoS, the ranking of products can easily drop due to low sales volume. In AMZ PPC GURU, we explicitly create few ranking campaigns, so we don’t compromise on our ranking.
So, knowing the goal of campaigns is very important. All sellers would like to have profit as well as retain ranking. A reasonable solution should cater both objectives to the least for successful business around Amazon.