For Amazon PPC, search term report plays a pivotal role in successful PPC strategies. This report can be used in several different ways depending on your business goals.
One of the most important uses of a search term report is that this report provides search terms (user searches and products) that are converting. Converting means those terms that have generated one or more orders. We might have auto campaigns, keywords with the broad, phrase, exact targeting, and category targeting in a campaign manager.
Auto campaigns target both user searches and products. Category campaign targets products. Broad keyword targets customer search terms where all words are part of a customer search term and more. Phrase keyword targets customer search terms where the phrase is used anywhere on customer search terms.
Exact keyword targets exact match, singular/plural, and misspelled words. Those terms can be qualified as a converting search term if any of those targets generate a sale.
Converting search terms can be deduplicated against existing keywords. After deduplication, we can create campaigns with unused search terms (keywords and products). This will not only generate more PPC sales, but also help in maintaining good organic rank.
Attaching a snapshot of one account for campaigns that are generated from unused search terms. This snapshot was taken 5 months ago from our client’s account.
Do you have a strategy to run Amazon PPC ads?
If not, let’s have a quick chat to see if we are a good fit for each other. Go to the link and schedule a call: https://calendly.com/amzppcguru/discoverycall