In these turbulent times, due to COVID-19, there have been abrupt changes in businesses across the globe. Brick and mortars are struggling as most consumers are practicing social distancing. As a result, there has been a natural increase in online demand for different market places including Amazon.
Amazon’s fulfillment centers have had to rethink their strategies and operations due to this unsought-out time by prioritizing products in essential categories over non-essential. Amazon sellers faced challenges to adapt to these changes. COVID-19 related changes raised major concerns among many sellers and buyers in this unprecedented situation, with more changes yet to come.
In the midst of this all, Amazon PPC management has become a big challenge. Some ad agencies have stopped PPC campaigns for their clients, while others have lowered their bids significantly. Our solution at AMZ PPC GURU is to use a Portfolio Management feature, where campaigns with low ACoS run all the time and limit the budget for low-performing ones(campaigns). We have been getting reasonable results with our customers by doing this and hope you do as well!
9 thoughts on “How to control the budget for Amazon PPC in unpredictable times?”
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